An EU-based furniture store had a request to plan and implement digital transformations with a focus on marketing. Our agency decided to complete this task from A to Z. The main goal was to bring higher KPIs and revenues due to the digital-friendly solutions applied. The LeadAds marketers developed the best-matching tactics with a focus on online channels, improvement of overall customer experience, and 100% reach of business needs.
Case Study #2: Digital Marketing Transformations for a Client from Europe (a Furniture Store)
Intro:
Steps Undertaken:
We started with planning a digital customer-centric strategy. The LeadAds team developed a win-win tactic with a focus on online channels. With the help of the steps undertaken to enhance the overall customer experience, high-quality synchronization with business needs, growth of KPIs and revenues, and perfect online presence were reached. The step-by-step algorithm to provide our client with the best-matching digital marketing transformations was the following:
1
The introductory step was to deliver results of data analytics and in-detail research in the context of content and social media marketing;
2
The LeadAds experts developed a marketing automation plan to implement.
3
In-paid ads took place to enhance digital marketing campaigns for higher brand visibility and a more robust online presence.
4
All the messages to capture leads were automated to simplify lead nurturing and closing procedures.
5
·Our team created new optimized funnels for the furniture store online.
All the new features related to digital transformations were successfully tested and implemented in the client’s infrastructure.
Finally, a Client got reports on digital transformations with a focus on marketing.
Results:
20,000
Revenues are + $20,000
300
KPIs leveled up by 300%
Digital marketing transformation campaign duration: 6 months
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