This Privacy Policy (“Policy”) explains how Leadadss Ltd (“Company”, “we”, “our”, or “us”) collects, processes, stores, transfers, discloses, and otherwise uses personal data obtained through the website located at https://leadadss.com (the “Website”), related communication channels, advertising platforms, and the services provided by the Company.
The Company is committed to protecting personal data in accordance with the United Kingdom General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (“PECR”), and other applicable laws and regulations relating to privacy and data protection.
By accessing or using the Website, submitting information through the Website, communicating with the Company, or otherwise interacting with our services, you acknowledge that your personal data may be processed in accordance with this Policy.
1. DATA CONTROLLER
Leadadss Ltd is the data controller responsible for the processing of personal data described in this Policy.
Company Number: 16025494
Registered in England and Wales.
Registered Office:
45 Fitzroy Street, 4th Floor, Silverstream House, London, Fitzrovia, England, W1T 6EB
Email: contact@leadadss.com
2. CATEGORIES OF PERSONAL DATA
The Company may collect and process the following categories of personal data:
2.1 Information Provided Directly by Users
Information voluntarily submitted by users, including:
- full name;
- email address;
- telephone number;
- company name;
- billing information;
- communication content;
- project or service-related information;
- marketing preferences;
- any other information provided through contact forms, lead generation forms, email correspondence, or other communications.
2.2 Technical and Usage Information
Information collected automatically through interaction with the Website, including:
- IP address;
- browser type and version;
- operating system;
- device identifiers;
- referral URLs;
- pages visited;
- date and time of access;
- session information;
- interaction data;
- website usage analytics;
- cookie identifiers and tracking information.
2.3 Advertising and Marketing Data
The Company may collect data generated through advertising and remarketing technologies, including:
- advertising interaction data;
- campaign attribution data;
- conversion tracking information;
- lead generation platform submissions;
- audience segmentation information.
The Company collects only personal data reasonably necessary for the purposes described in this Policy.
3. METHODS OF COLLECTION
Personal data may be collected through:
- contact forms;
- lead generation forms;
- newsletter subscriptions;
- direct communications;
- customer onboarding processes;
- cookies and tracking technologies;
- advertising and analytics platforms;
- integrations with third-party tools and services;
- interactions with the Website.
4. PURPOSES OF PROCESSING
The Company may process personal data for the following purposes:
- providing and managing services;
- communicating with clients, prospective clients, and users;
- responding to enquiries and requests;
- conducting business operations;
- administering contracts and commercial relationships;
- improving the functionality, performance, and security of the Website;
- analysing Website usage and user behaviour;
- conducting advertising, remarketing, and marketing activities;
- sending marketing communications;
- maintaining internal records;
- detecting, preventing, and investigating fraud, abuse, security incidents, or unlawful activities;
- enforcing legal rights and contractual obligations;
- complying with applicable legal, regulatory, accounting, and reporting requirements.
5. LEGAL BASIS FOR PROCESSING
The Company processes personal data on one or more of the following lawful bases under UK GDPR:
5.1 Consent
Where users have provided consent for specific processing activities, including certain marketing communications and non-essential cookies.
5.2 Performance of a Contract
Where processing is necessary for the performance of a contract or in order to take steps at the request of the data subject prior to entering into a contract.
5.3 Legal Obligations
Where processing is necessary for compliance with legal or regulatory obligations applicable to the Company.
5.4 Legitimate Interests
Where processing is necessary for the legitimate interests pursued by the Company, including:
- operating and administering the business;
- improving services and Website functionality;
- promoting services;
- maintaining Website and network security;
- conducting analytics and internal business operations;
- preventing fraud and misuse.
Where processing is based on consent, users may withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
6. MARKETING COMMUNICATIONS
The Company may send marketing communications where permitted by applicable law or where valid consent has been obtained.
Users may opt out of receiving marketing communications at any time by:
- using the unsubscribe functionality included in communications; or
- contacting the Company directly.
The Company will not send unsolicited electronic marketing communications where prohibited by applicable law.
7. ADVERTISING, LEAD GENERATION, AND ANALYTICS
The Company may use advertising, lead generation, analytics, and remarketing technologies, including services provided by:
- Meta/Facebook;
- Instagram;
- Google;
- LinkedIn;
- analytics providers;
- advertising platforms.
Information submitted through such platforms may be collected and processed in accordance with this Policy and the applicable terms of the relevant third-party platform.
The Company may use cookies, pixels, tags, and similar technologies to:
- analyse Website traffic;
- measure advertising effectiveness;
- improve marketing performance;
- personalise content and advertising;
- monitor Website functionality and usage.
8. COOKIES AND SIMILAR TECHNOLOGIES
The Website uses cookies and similar technologies for operational, analytical, functional, and advertising purposes.
Non-essential cookies and tracking technologies are activated only after obtaining user consent where required under applicable law.
Users may manage or withdraw cookie preferences at any time through the Website’s cookie management tools or browser settings.
Further information is available in the Company’s Cookie Policy.
9. DISCLOSURE OF PERSONAL DATA
The Company may disclose personal data to:
- affiliated entities;
- professional advisers;
- hosting and cloud service providers;
- CRM providers;
- analytics providers;
- advertising and marketing service providers;
- payment processors;
- IT and security providers;
- contractors and service providers engaged by the Company;
- governmental, regulatory, law enforcement, or judicial authorities where required by law.
The Company requires third-party service providers processing personal data on its behalf to implement appropriate security and confidentiality measures.
10. INTERNATIONAL DATA TRANSFERS
Personal data may be transferred to and processed in countries outside the United Kingdom and European Economic Area.
Where international transfers occur, the Company implements appropriate safeguards in accordance with UK GDPR requirements, including contractual safeguards and other legally recognised transfer mechanisms where applicable.
11. DATA RETENTION
Retention periods may vary depending on:
- the nature of the personal data;
- the purpose of processing;
- applicable legal obligations;
- operational requirements.
The Company retains personal data only for as long as reasonably necessary for the purposes set out in this Policy, including:
- compliance with legal and regulatory obligations;
- dispute resolution;
- enforcement of contractual rights;
- maintenance of business records.
12. DATA SECURITY
The Company implements reasonable technical, organisational, and administrative measures designed to protect personal data against:
- unauthorised access;
- unlawful processing;
- accidental loss;
- destruction;
- damage;
- alteration;
- disclosure.
Access to personal data is restricted to authorised personnel, contractors, and service providers with a legitimate business need to access such information.
Notwithstanding the foregoing, no transmission of data over the internet or electronic storage system can be guaranteed to be completely secure.
13. DATA SUBJECT RIGHTS
Subject to applicable law, individuals may have the right to:
- request access to personal data;
- request correction of inaccurate or incomplete personal data;
- request erasure of personal data;
- object to processing;
- request restriction of processing;
- request portability of personal data;
- withdraw consent;
- lodge a complaint with the Information Commissioner’s Office (“ICO”).
Requests relating to personal data may be submitted using the contact details provided in this Policy.
The Company reserves the right to request verification of identity before responding to data protection requests.
14. AUTOMATED DECISION-MAKING
The Company does not engage in solely automated decision-making producing legal or similarly significant effects on individuals.
15. THIRD-PARTY WEBSITES
The Website may contain links to third-party websites, services, or platforms.
The Company is not responsible for the privacy practices, policies, or content of third-party websites or services.
16. CHILDREN’S PRIVACY
The Website and services are not directed to individuals under the age of 18.
The Company does not knowingly collect personal data from children.
17. DISCLAIMER
The Company does not guarantee specific commercial, financial, marketing, or business results arising from the use of its services or Website.
Any case studies, examples, testimonials, projections, metrics, or performance-related information displayed on the Website are provided for informational purposes only and shall not constitute guarantees of future results or outcomes.
18. CHANGES TO THIS POLICY
The Company reserves the right to amend, modify, or update this Policy at any time.
Any updated version shall become effective upon publication on the Website unless otherwise stated.
Users are encouraged to review this Policy periodically.
19. GOVERNING LAW
This Policy shall be governed by and construed in accordance with the laws of England and Wales.
20. CONTACT DETAILS
Questions, requests, or concerns regarding this Policy or the processing of personal data may be directed to:
contact@leadadss.com
Leadadss Ltd
45 Fitzroy Street, 4th Floor, Silverstream House, London, Fitzrovia, England, W1T 6EB
