This Cookie Policy (“Policy”) explains how Leadadss Ltd (“Company”, “we”, “our”, or “us”) uses cookies, pixels, tags, identifiers, scripts, and similar storage and access technologies (“Cookies”) when users access or interact with the website located at https://leadadss.com (the “Website”).
This Policy should be read together with our Privacy Policy.
The Company uses Cookies in accordance with applicable laws and regulations, including:
- the Privacy and Electronic Communications Regulations (“PECR”);
- the UK General Data Protection Regulation (“UK GDPR”);
- the Data Protection Act 2018.
The Company is committed to ensuring transparency regarding the use of Cookies and providing users with meaningful control over non-essential Cookies and tracking technologies. :contentReference[oaicite:0]{index=0}
1. WHAT ARE COOKIES
Cookies are small text files or similar technologies stored on or accessed from a user’s device, browser, or application when visiting a website.
Cookies may:
- enable website functionality;
- recognise user devices;
- store preferences;
- analyse website usage;
- support security features;
- measure advertising effectiveness;
- personalise content and marketing communications.
Cookies may be set by the Company (“first-party cookies”) or by third-party providers (“third-party cookies”).
2. TYPES OF COOKIES WE USE
The Website may use the following categories of Cookies:
2.1 Strictly Necessary Cookies
These Cookies are essential for the operation, security, and functionality of the Website.
Such Cookies may include:
- authentication cookies;
- session management cookies;
- security cookies;
- load balancing cookies;
- consent management cookies.
Strictly Necessary Cookies do not require consent where permitted under applicable law because they are necessary for the provision of services requested by the user. :contentReference[oaicite:1]{index=1}
2.2 Analytics Cookies
Analytics Cookies help the Company understand how users interact with the Website, including:
- pages visited;
- time spent on pages;
- traffic sources;
- user interactions;
- navigation patterns;
- technical performance metrics.
The Company may use analytics technologies including:
- Google Analytics;
- website performance and analytics providers.
Analytics Cookies are activated only after obtaining user consent where required by applicable law.
2.3 Marketing and Advertising Cookies
Marketing Cookies are used to:
- measure advertising performance;
- support remarketing campaigns;
- personalise advertising content;
- track advertising conversions;
- create audience segments;
- improve marketing effectiveness.
The Company may use advertising and remarketing technologies provided by:
- Meta/Facebook;
- Instagram;
- Google;
- LinkedIn;
- advertising and analytics partners.
Marketing Cookies and advertising technologies are activated only after obtaining valid user consent where required under PECR and UK GDPR.
2.4 Preference Cookies
Preference Cookies store user settings and preferences, including:
- language preferences;
- cookie consent choices;
- display settings;
- user interface preferences.
3. LEGAL BASIS FOR COOKIE USE
Strictly Necessary Cookies are processed on the basis of the Company’s legitimate interests in operating, securing, and maintaining the Website.
Non-essential Cookies, including analytics, advertising, and marketing Cookies, are used only where the user has provided valid consent in accordance with PECR and UK GDPR requirements.
Consent must be:
- freely given;
- specific;
- informed;
- unambiguous;
- capable of being withdrawn at any time. :contentReference[oaicite:5]{index=5}
The Company does not rely on implied consent, pre-ticked boxes, inactivity, or continued browsing as valid consent mechanisms for non-essential Cookies. :contentReference[oaicite:6]{index=6}
4. COOKIE CONSENT MANAGEMENT
When users first access the Website, they may be presented with a Cookie consent banner or preference centre allowing them to:
- accept Cookies;
- reject non-essential Cookies;
- manage Cookie preferences by category.
Non-essential Cookies are not activated until valid consent has been obtained where required by law.
Users may withdraw or modify Cookie preferences at any time through:
- the Website’s Cookie settings;
- browser settings;
- device privacy controls.
Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.
5. THIRD-PARTY COOKIE
The Website may permit third-party providers to place Cookies or similar technologies on user devices.
Such third parties may include:
- analytics providers;
- advertising networks;
- social media platforms;
- hosting providers;
- CRM providers;
- marketing automation providers.
Third-party providers may independently process personal data in accordance with their own privacy policies and terms.
The Company does not control third-party Cookies or external processing activities conducted by third parties outside the scope of services provided to the Company.
6. COOKIE RETENTION PERIODS
Cookies may remain stored on a user’s device for different periods depending on their purpose and configuration.
Cookies may be:
- session Cookies, which expire automatically when the browser is closed; or
- persistent Cookies, which remain stored until deleted or expired.
Retention periods may vary depending on:
- the Cookie provider;
- technical configuration;
- operational requirements;
- legal or compliance obligations.
7. INTERNATIONAL DATA TRANSFERS
Certain Cookies and tracking technologies may involve transfers of personal data outside the United Kingdom and European Economic Area.
Where international transfers occur, the Company implements appropriate safeguards in accordance with applicable data protection laws.
8. HOW TO MANAGE COOKIES
Users may control or disable Cookies through:
- browser settings;
- device privacy settings;
- Cookie preference tools available on the Website.
Please note that disabling certain Cookies may affect:
- Website functionality;
- performance;
- accessibility;
- user experience.
Information regarding browser Cookie settings may be available through browser providers, including:
- Google Chrome;
- Mozilla Firefox;
- Safari;
- Microsoft Edge.
9. DATA PROTECTION RIGHTS
Where Cookie-related processing involves personal data, users may have rights under UK GDPR, including the right to:
- access personal data;
- request correction;
- request erasure;
- object to processing;
- restrict processing;
- withdraw consent;
- lodge a complaint with the Information Commissioner’s Office (“ICO”).
Further information regarding personal data processing is available in the Company’s Privacy Policy.
10. INFORMATION COMMISSIONER’S OFFICE (ICO)
Users have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://ico.org.uk
11. CHANGES TO THIS POLICY
The Company reserves the right to amend, update, or modify this Policy at any time.
Any updated version shall become effective upon publication on the Website unless otherwise stated.
Users are encouraged to review this Policy periodically.
12. GOVERNING LAW
This Policy shall be governed by and construed in accordance with the laws of England and Wales.
13. CONTACT DETAILS
Questions regarding this Cookie Policy or the Company’s use of Cookies may be directed to:
contact@leadadss.com
Leadadss Ltd
45 Fitzroy Street, 4th Floor, Silverstream House, London, Fitzrovia, England, W1T 6EB
