Case Study #1: Lead Generation Campaign for a European Building Company

One middle-size building company from the EU asked us to handle an efficient lead-gen campaign. The Client was not satisfied with the number of deals and ROAS. The task of the LeadAds specialists was to improve these statistics with the help of lead generation and other marketing approaches related to the search, nurturing, and closing leads.

A LeadAds team started with an in-depth audit and market research to find the most effective channels to work with. A Client received recommendations on improving digital marketing solutions applied in the context of the pre-lead-generation stage. Next, our agency followed a step-by-step algorithm:

Lead search (exploration of the channels to find high-quality leads that will be easy to close and convert);

Lead nurturing (processing leads with a focus on preparing them for deals and conversions);

Lead closing (closed deals took place while our marketers collected all the statistics for reporting).

Finally, a Client got reports on lead generation that covered all the lead-gen stages.

Lead generation campaign duration: 6 months.

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