One successful IT agency from the USA asked the LeadAds team about paid advertising campaign to increase ROI and get maximum closed leads/deals during the shortest period of time (2 calendar months). Our competent specialists developed a step-by-step plan to initiate approaches for desired organic reach, display ads, search engine marketing, and LinkedIn promotions.
Case Study #3: Paid Advertising Campaign for the IT Agency from the USA
Intro:
Steps Undertaken:
We started with planning a strategy with a focus on paid advertising. The LeadAds team developed a win-win tactic according to the client’s request. Both branding and lead generation tasks were followed. Additionally, our experts optimized the IT agency’s funnels. Speaking about steps undertaken they were the following:
1
We determined the best-matching strategy for paid advertising;
2
Our marketers started with the display ads and LinkedIn promotion;
3
First, analytics took place to understand the best online channels;
4
Next, organic reach was analyzed while search engine marketing approaches were implemented;
5
ROI began to rise together with the first leads, which were nurtured and closed.
Finally, a Client got reports on a paid advertising campaign applied to reach the main goals (higher ROI and closed leads).
Results:
2
Twice higher ROI
300
300+ closed leads
Paid advertising campaign: 2 months
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